ALM London (Archives, Libraries and Museums London) was established as an umbrella body for promoting and supporting London’s non-national archives, libraries and museums. We created a distinctive visual identity for the organisation, illustrated by its application (above, clockwise from top right, not to scale!) to a pop-up exhibition display, business card, the Knowledge (newsletter), Exploring Citizenship (in-depth guide to the educational resources offered by member organisations) and corporate brochure. Strong use was made of typography, colour and layout conventions. ALM London was wound up in 2007.